on; Product, Service, Apps, Graphic, Environment ...
The team's main challenge was to understand how to motivate people to do something that makes leisure, pleasure, and social interaction. We considered the fact that owning a dog encourages owners to be more active and social. With this in mind, the team aimed to create a product that incorporated these characteristics, but with the caveat that it not be demanding or time-consuming for the user.
Since there were no limitations on the design (if it's a design for all!), we had a hard time figuring out which factors would be suitable for our concept. Every designer on our team came from a different cultural background and profession, which created a unique synergy that made the idea thrive. Jim Dawton, the team leader, suggested that we rattle off ideas without thinking about specific uses or goals, and then after, group all the ideas into 7 categories; Product, Website, Service, Application, Graphic, Environment and Campaign.
Our design partner, Jeong Soon Hwang(황정순 할머님), was 82 years old woman who ran an orchard in North Korea before moving to South Korea because of the war. She likes walking in the surrounding mountains but is not interested in taking up new activities or relationships at this stage in her life. We took the time to walk and talk together and received feedback and inspiration by observing her daily life.