Typography is the first collection in the series. I tried not to obsess with the Korean character itself. What I found interesting was how typography had been articulated along with its surroundings and purposes, and the way that the characters were exposed using unseen design.
#Commercial #Play #Public #Secret #Shaman
A sign, designed to provide information at a glance, hardly achieves its goal without learned symbols, rather than intuitive ones. Can this type of learning cover cultural differences and the uniqueness of situations?
#Building #Direction #Don't #Warning
A product is a tangible form of a user’s pattern. It speaks without symbols, using only their physical form. People are more sensitive than they think to the materials and textures that form the environment or atmosphere surrounding a product.
Imagine a lighting system interface that never tells you which button is "on", and that requires that you flick it off-on-off every day just to make sure. What about a toilet with two flushing options that no one can understand and only causes confusion.
#Big_and_Small #Navigation #On_and_Off
